Buzzwords: The Cloud

Buzzwords. Used commonly on the sheep shoppers. It is used to introduce a new idea or terminology in a simple way, so that anyone can understand and explain it themselves, appearing a professional at it. We witnessed this idea with Web 2.0. It was spread among every template and website and internet user. Making them think of the web as reborn and completely rewritten when all it was, was simply a newly re-discovered technique (ajax) and a few new design themes (the glossy, glowing look). AJAx in itself also became a buzzword. People thought of it as a new language, or protocol when all it was, was a javascript HTTP request sent in the background providing a smooth transition of data.

I was watching an Ad on Hulu and noticed a Microsoft Ad for the Cloud. I realized how much of a buzzword it has become. The “Cloud” as is being used refers to remote data storage. As loose as a term that is, it applies to everything we have done in the past 10 years. It’s called server hosting. The main idea behind Cloud hosting however, isn’t just that data is stored on the server, but your programs and your Operating system to a point is too.  This alleviates many issues with software updates and such, but why is it a buzz word you might ask?

Cloud is being used for businesses to think that their data is safe off location. While this is cheaper, the buzzword comes from the fact that they think all they have to do is start paying money and it works.

Sure this works, assuming you’ve used up to date Microsoft Software. Thing is, there is a huge learning curve, your data is hostage to internet and Microsoft, and not everyone quite understands the negative sides to Cloud Hosting.

The biggest concern with cloud hosting is that the government doesn’t need a warrant to search (to my knowledge). Since it is a company, and companies like to stay on the government’s good side, they will usually provide any authority with any information they need, including data, who accesses it, and the sort. Therefore, it wouldn’t be a good idea if you are a pirate.

Really, Cloud is just mass remote storage or backup. We haven’t recently discovered this technology. We’ve had it all along, just storage devices have been getting cheaper with the release of Solid state drives. So, cloud storage is able to be sold to more common folk and not purely business with lots of space needs (Think YouTUbe but with high bandwidth and port speeds). We’ve had the ability to cloud store things, just now we feel customers should be sold this too. What’s more, the most a normal user will use this for, is for School documents, Music files so you can listen anywhere (Amazon MP3? 😛 ), and work for things you want to work with on the go. Other than that, I can’t think of many uses for cloud other than to keep control of what you do with it. Only for things on the go.

That’s what I think of the buzzword cloud. Post what you feel/think about it!

Comments (5)

  • dab

    December 3, 2011 at 10:07 pm

    cool

    Reply Edit
    • dab

      April 6, 2015 at 9:11 am

      I’d love to add another buozwzrd if I may – Distributed Funding – which I think captures the potential fund raising power of social networking. Something a lot of us in the industry are watching very closely these days.I’ve posted my thoughts about on my own if you’re interested in diving deeper into what I mean. I’d be very interested in hearing your thoughts – and your reader’s thoughts – on this idea.Leyla FarahCause+Effect – Public Relations with a Purpose

      Reply Edit
  • dab

    December 3, 2011 at 10:08 pm

    What made me rage one day was the media. I saw on the news, they were talking about this “new” thing called the cloud. Want to know what they used as an example of “the cloud”? Google Calender…. and IIRC some other image sharing website. I was like.. wtf? That’s not what the cloud is at all.. Most of the US is too illiterate to use things like the cloud in it’s true potential.

    Reply Edit
    • dab

      January 5, 2017 at 5:45 am

      i very strongly believe that more time, money and effort should be invested in studying the health risks of gmo foods, but the opposers and promoters both should use logical and scientific approach rather than being another example of max pl#k&na8217;s famous quote :“A scientific truth does not triumph by convincing its opponents and making them see the light, but rather because its opponents eventually die and a new generation grows up that is familiar with it.”

      Reply Edit
  • dab

    January 5, 2017 at 6:05 am

    Thanks for expressing your ideas. I’d personally also like to state that video games have been actually evolving. Today’s technology and improvements have aided create practical and interactive games. All these enmnttaierent games were not that sensible when the concept was being experimented with. Just like other areas of electronics, video games as well have had to progress as a result of many decades. This is testimony to the fast continuing development of video games.

    Reply Edit


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